Media
Buying
EOS R7 eShop Sales
Canon Singapore
Brief
Increase sales for the EOS R7, a camera model that is marketed for being suitable for wildlife and animal photography. However, our client would like us to focus on other aspects where the EOS R7 can perform (i.e. video production, travel photography, or sports photography).
Solution
Based on past campaigns we've run for Canon Singapore, we've learned that Video ads and Carousel ads tend to garner the most sales. Thus, this is the format we decided to adopt to run concurrently.
We did mid-month checks on the campaign, benchmarking the success of the campaign on Purchase Conversion Value (PCV) and Return on Ad Spend (ROAS). We also kept an eye on click-through rate (CTR) and Frequency to ensure that our ads did not experience any creative exhaustion.
Results
We projected a total sales of $17,000 in terms of PCV, maintaining an ROAS above $10. By the end of two months, we managed to garner $18,127.12 in terms of PCV with an ROAS of $15.43.
A110GT Lead Generation
Alpine Centre Singapore
Brief
Help to create a tactical ad with the objective of driving up sales by using their management and demo units as price bait. Currently, these cars price from just $278,800, whereas a brand new A110 would be at least $421,000.
Solution
As Alpine is a fairly new french sports car brand, it is key that the ad still maintained its premium look while very subtly touching on the promotion they were holding. Our solution was to focus on raising awareness of the unique selling points of the A110 and testing what ad format works best with the sale of their demo unit being a secondary focus.
Results
In total, we managed to garner a total of 16 leads and made a sale of one demo unit of the Alpine A110GT. Based on the A/B test that was running, it reflected that the carousel format worked the best in terms of lead generation.
From there, we re-ran the winning ad and made adjustments to the audience segment that we were targeting to ensure it reached a wider range of potential leads.