Public
Relations
Discover Sailing Asia
Design & Communication Intern
Marketing & Media Liason
Being a rather small company, my role in Dicover Sailing Asia (DSA) consisted of quite a wide spectrum of responsibilities depending on what was needed at that point in time.
I primarily helped to promote our sailing packages by reaching out to KOLs and preparing press kits for media outlets that were interested in our products. Occasionally, I would join the “media sails” acting as a media liaison and double up as a photographer.
The picture on the left is one of the media sails we embarked on, inviting a writer from 8Days to join us. To read the full article, you can check it out here. Other media exposure we've managed to attain include Mothership, Nekkei, CNA938 and Channel 8 News.
Mothership Feature: https://mothership.sg/2020/08/staycation-sea-singapore/
PROTOCOL Pte Ltd.
Junior Content Strategist
Campaign Pitching and Content Management
During a short stint with PROTOCOL, I contributed to media pitches and press kit ideation upon our client's requests.
Brief
GERBER® wants to launch Lil Crunchies - a Fava bean flavored cracker snack for teething kids, boasting to be high in nutritional value and vitamins. They wanted customers to be more aware of this new product especially in regards to it's bean-flavoured origins.
Solution
I pitched the idea of having a DIY Grow Your Greens press kit which included tools for kids to play with and nutritional facts on the Lil Crunchies kit. A total of 147 press kits was seeded out and featured on Mommy KOL pages.
Click the images to read more!
Part of my role as a content strategist also included writing for Gen X Singapore. I wrote mostly listicles and small features for the company depending on what was popular that month.
To read some of the articles I've written for Gen X Singapore, you can check them out here:
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Coding for Kids: 5 Great Coding Apps to Keep Your Kids Occupied
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Tried and Tested: Gear Up for EURO 2020 Streaming Exclusively on LIVENow
As Gen X Singapore also produces videos for its readers, from time to time I was also an additional hand helping them in their production.
