Personal
Projects
The Helping Hand
Integrated Communication Proposal
Integrated Communication Plan
The assignment required us to select a client of our choice and propose an Integrated Communication Plan (ICP) to improve a problem the company has or take advantage of untapped opportunities. The organization I chose was The Helping Hand; a non-profit organization that strives to improve the lives of ex-convicts.
The first assignment required us to conduct a SWOT analysis before making recommendations on how to utilize a range of marketing techniques to meet the goals set out by the company.
To ensure a more holistic address of the following issues, I proposed utilizing the following marketing tactics:
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Magazine (Digital and HardCopy)
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Electronic Direct Emailer
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Website Revamp (Pass-It-On programme)
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Blog (Hosted on Pass-It-On)
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Social Media (Improvement of content and engagement of Telegram and WhatsApp)
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Poster
To read the full Integrated Communications Report, you can download it here!
IGNITE Media
Freelance Writer
During my one-year tenure as a freelance writer at IGNITE media, I delved into the realm of social commentaries, focusing largely on Singapore's vibrant sub-culture. My diverse portfolio included insightful pieces on topics ranging from sexuality to the phenomenon of Vtubers and even the allure of hot Korean men.
However, the pinnacle of my experience was the opportunity to craft a feature article on Singapore's Vtuber Caturer.
In this memorable endeavor, I not only conducted a comprehensive interview with Caturer but also immersed myself in her world, gaining a profound understanding of the motivations and intricacies behind her virtual persona.
This experience not only enriched my writing but also provided me with a unique perspective on the intersection of technology, culture, and personal expression within Singapore's dynamic sub-culture landscape.
Read more on my contributions here.
IMPART
Youth Advocate (Education)
As a current youth advocate specialising in the Education arm at IMPART, I have had the privilege of making a meaningful impact on the lives of young individuals facing adversity.
In my role, I provide free tuition services with a focus on subjects such as Geography, Literature, Math, and English. This experience has not only allowed me to contribute to the academic growth of these youths but has also given me valuable insights into the challenges they encounter.
By tailoring my support to their specific needs, I aim to empower them with the knowledge and skills necessary to overcome educational barriers and create a brighter future for themselves.
Through this advocacy work, I've discovered the profound impact that targeted education assistance can have in fostering resilience and unlocking the potential within each young person, reinforcing my dedication to the cause.